CRM - Customer Relationship management Essay Example | Topics and Well Written Essays - 250 words

CRM - node Relationship management - Essay ExampleFor instance, Dell, Acer, HP ranks at 77 percent and others lower than this notwithstanding of their improvements (OGrady, 2009). Over the past two years, the company has been able to expand its market across the world. This has been attributed to its effective node relationship management strategies, which have made it possible for the business to retain its loyal customers and attract sweet clients towards its products and services.orchard apple tree Inc. takes the responsibility of putting up a store just for its products to eliminate the trouble of funny information of their products, which in turn has culminated an excellent move on their loyal customers. The store encourages PC and mackintosh users to explore and play with the companys technology. The store space provides a quality service to mack heads users where they can also hang out with the lovers of the Apple products. Therefore, by creating the stores, the company encourages existing and the newer customers enjoy the products they offer. Moreover, the products concomitant and complete the others such as incorporating other softwares in one product. For instance, with an iPod it is easier downloading the iTunes. In addition, with their vary products some which are relatively cheaper than others are, encourages customers to purchase them, and thus increases the likelihood of buying Apple products in the future.With the increase cost of traditional media, i.e. audio, visual, and print media, the company has diverted to other strategies of creating a close relationship with the customers. For instance, Apple Inc. is using social media to collect the views of the customers. Through this platform, the company is able to understand different aspects that affect the outlay behavior of the target market. In addition, social media gives the customers an opportunity to interact direct with the companys subordinates. Therefore, by dint of this channe l, they have been able to air their grievances concerning the products